This project was created as a conceptual marketing campaign for Nike Inc. The #NikeNumbers campaign includes both a public scoreboard website that displays sports records set by Nike customers (while they are wearing at least one Nike product), and also a number of ads/graphics that highlight professional athletes who have set records while wearing Nike products.

The idea behind the #NikeNumbers campaign is to further connect the Nike brand, in the mind of the public, with elite sporting achievements.